Immersive Enterprise Laboratories
Where Animation Meets Imagination
Immersive Enterprise Laboratories (IEL) pioneers a real-time iterative workflow that enables non-linear storytelling across film, animation, gaming, music, and immersive experiences. We're revolutionizing how stories are created, removing barriers that have held back the industry for decades, and unlocking unprecedented creative possibilities for storytellers worldwide.
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From Linear to Living Storytelling
Traditional production is slow, expensive, rigid, and wasteful. Every change triggers a domino effect across departments, driving up costs and killing creative momentum. Animators wait for writers. Directors wait for renders. Sound designers work in isolation. The entire industry has been trapped in a century-old pipeline that treats storytelling like an assembly line.
IEL replaces this broken linear pipeline with a connected, adaptive IP ecosystem where writing, animation, lighting, performance, and sound all evolve together in real time. Changes happen instantly. Creative decisions are visualized immediately. Teams collaborate seamlessly across continents. The result? Stories that are richer, productions that are faster, and costs that are dramatically lower.
5-10×
Lower Production Cost
Eliminate wasteful revisions and expensive re-renders
2-4×
Faster Delivery
Real-time iteration accelerates every phase of production
100%
Asset Reusability
Build once, deploy across multiple platforms and experiences
Workflow & Technology
From Traditional Pipeline to Living Storytelling
IEL's real-time iterative workflow transforms production into living storytelling. A connected, adaptive ecosystem where innovation thrives. Instead of moving through rigid stages that can't talk to each other, every element of production exists in a unified environment that updates continuously.
This isn't just faster. It's fundamentally different. When directors can see lighting changes in seconds instead of days, they make bolder creative choices. When writers can hear their dialogue performed immediately, they refine it on the spot. When animators work in real time, they discover performance nuances that would never survive a traditional pipeline.
The Old Model vs. The IEL Model
The Old Model
Where Creativity Gets Stuck
  • Slow, multi-year production cycles with endless waiting
  • Expensive, with constant revisions and re-renders driving costs up
  • Rigid pipelines where one change stalls everything downstream
  • Wasteful, discarding scenes and assets after editorial changes
  • Disjointed teams working in silos, never seeing the whole picture
  • Risky, with unpredictable costs that scare away investors
  • Creatively limiting, as artists drown in notes and endless rework
The IEL Model
Living Storytelling
  • All disciplines, writing, animation, lighting, performance, sound, evolve together in real time
  • Creative decisions are visualized instantly, eliminating departmental silos
  • Continuous iteration and flexibility throughout production
  • Reusable assets that power multiple revenue streams across platforms
  • Transparent, predictable costs that attract investment
  • 5–10× lower production cost and 2–4× faster delivery
Built for What's Next
While traditional studios scramble to modernize decades-old workflows, IEL is already building the infrastructure for tomorrow's entertainment landscape. Our architecture isn't just about today's tools, it's designed to seamlessly integrate emerging technologies, scale globally, and adapt to distribution channels that don't even exist yet.
Real-Time Architecture
Foundation designed for infinite scalability and rapid adaptation across all creative disciplines
AI-Ready Systems
Pipeline engineered from the ground up for intelligent automation and machine learning integration
Global Scalability
Distributed studio structure ready to expand worldwide without heavy infrastructure costs
Platform Agnostic
Stories built to travel seamlessly across any format, device, or distribution channel
While others are trying to catch up, IEL is already building for the future of entertainment.
Studio · IP · Services
What We Do
Next-Generation Studio
Redefining how stories are created, visualized, and shared across every medium and platform. We're not just updating the old model — we're replacing it entirely.
Real-Time Workflow
Replacing traditional linear approaches with live, adaptive processes where every creative element evolves in sync, eliminating bottlenecks and unleashing creativity.
Unified Art & Technology
Producing high-quality content faster, at lower cost, and ready for deployment across every platform from IMAX to mobile devices.
Original IP Ecosystems
IEL creates living story universes designed for multi-platform expansion from day one. Each IP is a complete ecosystem with built-in pathways to film, gaming, live experiences, educational content, and merchandise, all powered by our real-time workflow that makes cross-platform deployment efficient and cost-effective.
Ruby
A cosmic science adventurer leading audiences through creativity and discovery across IMAX, animation, live performances, gaming, and merchandise. Ruby inspires curiosity and wonder in audiences of all ages.
Project X
A futuristic saga exploring humanity's return in a robotic world, built as a global transmedia universe spanning animation, gaming, and immersive experiences.
Fate or Fortune
A real-time improvisational storytelling experience powered by audience interaction and live performance, where no two shows are ever the same.
Science of Animation
An IMAX Dome feature and touring exhibition blending storytelling, science, and interactivity for all ages, revealing the magic behind the medium.
Impact & Philosophy
IEL is redefining how creativity operates across industries, removing barriers and creating new possibilities for storytelling at scale. We de-risk production, deliver better content faster, enable global collaboration, and make high-quality production achievable for more creators.
Traditional studios are trapped in systems that limit innovation and block access. We're building something fundamentally different. An open, iterative approach that empowers creators and multiplies possibilities. Our philosophy is simple but transformative:
The future of storytelling belongs to those who remove friction, not create it.
Future-Proofed Infrastructure
IEL's technical architecture is built on Unreal Engine and partnerships with industry leaders including HP, AMD, NVIDIA, Adobe, and Maxon. This foundation provides real-time rendering, photorealistic visuals, and the ability to deploy content across any platform, from IMAX screens to mobile devices to VR headsets.
Open Architecture
Designed to integrate emerging tools and technologies as they become available, ensuring IEL stays at the cutting edge.
AI Integration
Built from the ground up to leverage machine learning, procedural generation, and intelligent automation.
Platform Agnostic
Stories deploy seamlessly across film, gaming, streaming, social media, VR, AR, and platforms that don't exist yet.
Milestones
SIGGRAPH 2024
Unveiled Ruby at SIGGRAPH 2024 in Denver, CO. At the Anim Revolution Booth with Ozone 3D, JALI, House of Moves, Xencelabs, & Jim Henson Creature Shop. Demonstrating IEL real-time production capabilities
Fate or Fortune Showcase
Fate or Fortune Debut at Charlie Chaplin Sound Stage with Mark Andrews directing demonstrating IEL real-time production capabilities.
In collaboration with House of Moves, Jim Henson Creature Shop, Ozone 3D, JALI, Xencelabs.
Outpost Demo
Stray Vista Showcase
Outpost Demo at Stray Vista Studios in Austin TX. In collaboration with Fictive Media, House of Moves, Ozone 3D, JALI, NXA, and more.
Showcased IEL Animation workflow with LED Volume Wall.
JALI Research at GDC
Debut Outpost at GDC 2025. At the JALI Booth with the Anim Revolution - Ozone 3D, JALI, House of Moves, Xencelabs. Mark Andrews demonstrating IEL real-time production capabilities.
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented Talk on IEL real-time animation workflow
Unreal Fest Bali
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented Talk on IEL real-time animation workflow
SIGGRAPH 2025
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented HP Z Captis real-time animation workflow at the HP booth
OceanX - Hackathon
IEL participated in the third OceanX hackathon. Traveling from Cape Town, Africa to Mayotte, France.
Unreal Fest Seoul
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented Talk on IEL real-time animation workflow
SCAD Animation Fest
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented Talk on IEL real-time animation workflow
Science of Animation Exhibit
Premiered at Fleet Science Center, reaching thousands of families with educational entertainment
OceanX Summit 2025
Presented at OceanX First Summit about real-time X-Media
Infinity Festival 2025 HP/AMD Keynote
Fireside chat at the Academy Museum with John Canning from AMD about the IEL workflow
ADOBE MAX 2025
IEL Animation workflow showcased at HP Booth.
Presented Talk on real-time animation with the adobe eco-system
Unreal Fest Tokyo
IEL Animation workflow showcased at HP/NVIDIA Booth.
Presented Talk on IEL real-time animation workflow
Strategic Partnerships
IEL's foundation is powered by global technology and creative partners who share our vision for the future of storytelling. These partnerships aren't just about tools — they're about pushing the boundaries of what's possible in real-time production.
Our partners include HP, AMD, NVIDIA, Adobe, Maxon, Xencelabs, JALI Research, Ozone Story Tech, House of Moves, PeelDev, Rebound Sound, and Jim Henson's Creature Shop. Each brings specialized expertise that fuels continuous innovation, performance optimization, and groundbreaking storytelling across every project we create.
Together, we're building the infrastructure for the next century of storytelling, faster rendering, more powerful AI tools, better creative software, and deeper integration across the entire production stack.
How We Work With Partners
Co-Productions
IEL transforms how studios, networks, and production companies approach content creation. Our real-time workflow doesn't just speed up production, it fundamentally changes the economics of storytelling, making previously impossible projects financially viable.
Reduce Time & Cost
Drastically cut timelines and budgets through real-time iteration and elimination of wasteful render cycles
Enable New Content
Make previously impossible projects financially viable, opening doors to riskier, more innovative storytelling
Scale Globally
Expand production capabilities across international markets, leveraging talent and incentives worldwide
Maximize IP Value
Extend stories across formats and platforms efficiently, creating multiple revenue streams from shared assets
Brand & Commercial Work
IEL brings the power of real-time storytelling to brand campaigns, creating experiences that are dynamic, interactive, and deeply engaging. Traditional advertising is one-way communication. IEL campaigns are living conversations.
  • Real-Time Storytelling: Dynamic campaigns that evolve in real time based on audience behavior and data
  • Audience Engagement: Interactive experiences that transform viewers into active participants
  • Live & Digital Activations: Integrated physical and digital touchpoints that extend brand presence
  • Narrative-Driven Content: Branded stories that resonate emotionally and drive lasting connections
Enterprise Engagement
Storytelling Beyond Entertainment
IEL's real-time workflow has applications far beyond traditional entertainment. Complex data, scientific research, and enterprise training all benefit from compelling visual storytelling. We work with research institutions, corporations, and educational organizations to transform information into experience.
Scientific Visualization
Turn complex datasets into compelling visual stories that make research accessible and fundable. From molecular biology to astronomy, we make science beautiful and understandable.
Simulation & Training
Make education and operational training immersive and memorable. Real-time environments let trainees learn by doing, dramatically improving retention and skill development.
Data Communication
Use story-driven visuals to simplify analytics and support decision-making. Transform spreadsheets into narratives that reveal insights and drive action.
Education & Consulting
IEL is committed to sharing knowledge and advancing the industry. We partner with universities, offer consulting to established studios, and lead industry conversations about the future of production.
1
Academic Partnerships
Teach real-time animation and iterative storytelling with today's tools. Partner with universities to develop curriculum that prepares students for the future of entertainment.
2
Studio Modernization
Help established studios integrate real-time workflows and upskill teams. Guide the transition from traditional pipelines to adaptive, iterative production.
3
Industry Transformation
Lead the conversation through workshops, keynotes, and hands-on training at major conferences and events worldwide.
This is not an incremental update. It is a fundamental rethinking of how stories are conceived, created, and brought to life.
The IEL Team
Our team brings together visionaries from animation, technology, business, and storytelling. Each member has been carefully chosen for their expertise in reimagining how creative content gets made. Together, we're building the studio of the future.
Co-Founder & Co-CEO
Visionary leader shaping the future of storytelling through real-time production, creative strategy, and transmedia IP ecosystems.
Co-Founder & Co-CEO
Creative technologist leading innovation, visual identity, and storytelling direction behind the studio's multi-platform ecosystem.
Head of Public Relations
Global brand communication and media strategy, connecting IEL's vision with audiences and partners worldwide.
General Counsel
Legal oversight and strategic advisory, navigating the complex landscape of IP, partnerships, and international operations.
Director
Academy Award-winning storyteller and director bringing decades of filmmaking expertise to real-time production.
Head of Visual Development
Visual identity and world-building direction, crafting the aesthetic foundation for every IEL universe.
Immersive Enterprise Laboratories
Where Animation Meets Imagination
IEL is pioneering a new era of storytelling… faster, smarter, and more creative than ever before. Our real-time iterative workflow empowers creators, reduces risk, and multiplies returns. This is not evolution. It is transformation. The next century of animation begins here.
For investor relations, partnership inquiries, and studio presentations, please contact:
Blake Baxter
Co-Founder & Co-CEO
blake@iel.studio
Daniel Urbach
Co-Founder & Co-CEO
daniel@iel.studio